KREWELLA HARD AT WORK ON NEW ALBUM DROP NEW SINGLE, “GHOST”
2 min readKrewella are back to follow up August’s “Mana” with the powerful new single, “Ghost.”
The sisters’ strengths have always lied in songwriting and, as always, this single deals with a complex assortment of topics, an exploration of the fine line between loneliness and empowered independence, seamlessly wavering between cold, anguished and powerful while building towards a propulsive drop.
“A shiver of loneliness, covered by a hard impenetrable outer shell. Or a satisfying aloneness, strongly led by this strength of independence,” Krewella says of the track, which features a vocal sample of their father singing a Pakistani “Raga” chant. “That is the dance this song tiptoes between, and the line between is quite blurry.”
“We always strive to dissect our most inexplicable feelings, and this track lyrically and sonically embodies the notion of how far we’ll go to protect ourselves after catastrophe; how pain transforms us; how comforting it can be to find ourselves alone after the storm has passed,” Krewella continues. “We tapped in our good friend and producer Lucas Rego (Lookas) to lend his touch on this track, who we’ve worked previously with on our song ‘Be There’ and collaboration ‘Alarm.’”
The accompanying music video for “Ghost” toes the line between intimacy and excess as Krewella, donning barbed-wire masks, navigate moments of vulnerability and strobe-fueled exuberance. Watch the video for “Ghost,” directed by Lauren Dunn and Andrew Sandler, below:
Krewella is hard at work on a new album, but in the meantime, the sisters have lent their voices to a cause that’s close to their hearts, The Period Movement. They appear in a PSA promoting the cause, released earlier this week.
The Period Movement is aimed at elevating the issue of period poverty and demanding real change to making period products more accessible for all, including ending the #TamponTax. This Saturday, the Period Movement will be arranging rallies in all 50 states to demand menstrual equity as well as call for greater access to menstrual products in schools, shelters and prisons.
