MORE SONGS MAY VANISH FROM TIKTOK AFTER NMPA REVEALS PLANS NOT TO RENEW LICENSING DEAL
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According to Billboard, TikTok has been dealt another blow after the National Music Publishers Association sent a letter to its members informing them that the organization does „not anticipate” renewing its licensing deal.
This means that a lot more music may disappear from TikTok. Millions of songs were already removed when Universal Music Group severed ties with the social media giant following a contentious contract dispute. Now, the NMPA, the largest music publishing trade body in the nation, plans to follow suit.
„The press has recently highlighted concerns around TikTok’s licensing practices, concerns that NMPA has heard directly from many of our members,” the letter reads. „At this time, we do not anticipate that there will be an option to renew or extend the current NMPA licenses or participate in a new license with TikTok through NMPA.”
It remains to be seen whether more indie publishers will join UMG’s boycott, but the platform’s latest musical death knell doesn’t bode well. The NMPA’s license is due to expire on April 30th, leaving many wondering about the future of TikTok as the threat of more songs disappearing en masse looms.
In the NMPA’s letter, the organization stated that the responsibility to negotiate a new license now falls on publishers, who must engage directly with TikTok after the deal lapses on April 30th. Prior to its impending expiration, the association offered its members the option to negotiate TikTok licenses on their behalf.
